E show off: open the era of the exhibition on the fingertips发布时间:2016-03-10 丨 阅读次数:2150
As the industry year Ruqierzhi event, various exhibitions and fairs will for the old and new businesses are provides a "face the perfect chance to sea and international partners, to display and sell their goods"; in all kinds of exhibitions, businessmen or recruit to the like-minded dealers, or a sizable orders... So in the exposition, businesses will always be mustering strength, and strive to appear in front of everyone to the best enterprise image, the highest quality products.
However in recent years, the domestic industry environment downturn, careless on the foreign market, resulting in many scene no longer. The exhibition is for organizations of different becomes uneven, however fair every pen input is not a small number, so businesses in the exhibition screening really nerve racking. Xiaobian interviewed a exhibition of a textile merchants, expressed by the brand, annual sales will is doing business in the single impulse, but in recent years, more and more difficult to do, and the passive, the company spent the human, material and financial resources to devote to the exhibition, an appointment in advance of customers have to deal, dealers to switch to don't embrace of the, really want to cry without tears. For the exhibition may bring the amount of orders, the brand responsible person said that bad, only when the investment in the brand publicity. Your brand will not be subject to this embarrassment? This year, Internet plus and VR hot technology industry has brought a new technology recently tried, Xiao Bian learned a 24 hours without closing the online digital Gallery ", a digital exhibition system called" E ". It is said that it is a "effective" extension of the exhibition hall. Why it is worth a small series of strong recommendation, may wish to follow a small series together to see! 1) before the show to lock the customer, after the extension of the exchange In general the show. The main business is in extension and from home and abroad cooperation partners to communicate, but we tend to overlook the important value of the show before and after. Before the exhibition, how to attract customers attention, let the visiting the exhibition in the first thought of enterprise; or said that customers originally canceled at the exhibition, but but because online see display and new enterprises, let he finally changed the original intention was to come over. In after the show, if can use online exhibition hall convey the brand new or image to be unable to participants of the partners, or some potential customers, I believe for subsequent talk only to bring more opportunities. 2) to make up for the limitations of the line, to enter the new experience model If the line is a boutique exhibition booth, then E show off is a dynamic product database, and comes with a scene matching model. In this exhibition hall, you will see the different style of the scene, the scene of the product can be free to replace the style or color, like playing games in general to experience the effect of product mix. 3) Internet +VR digital display without borders If you ask small series, this with the "Internet +VR" the latest digital display system, where the maximum value? Simple sentence, no matter where customers, you can put their own brand experience in front of him. Customers can sync to your products anywhere online, whether it is on the production or concept products, you can develop production plans in accordance with the order, so that production rationalization. 4) open the exhibition "alternative integration" marketing As we all know, exhibition organization in front of the exhibition will launch a comprehensive promotion and purchaser invitation to ensure fair attracts the attention of millions of people. So, what can be a good way to attract the eyes of the general audience? The highlights of the exhibition, the exhibition scale, the theme of the exhibition...... There may be a better choice. With "E show off", we can not only in front of the show a good understanding of the three-dimensional layout of the show, in advance planning a good point to visit the line, you can also see the enterprise exhibits "essence", the temptation is absolutely large! "E show guest" can become the exhibition outside a good image display, open new pattern of exhibition 3D Integration of the "alternative" marketing, industry to seize the new button highs. 5) exhibition development is to maintain the user's adhesion Whether business or exhibition, to get the key to the development of lies in the development of customers and users, and the Internet have geographical restrictions on the past is broken, but how to use Internet connections resources and user, perhaps is the focus of the future development of the industry. E show off the international forefront of the virtual reality technology, is rich in the experience goods deemed sense, for enterprises to display their true across the boundaries of time and space, easy connection to all customers; and in this platform, customers can anytime, anywhere to obtain the latest situation of the exhibition, the exhibition has become a interactive carrier, more efficient and convenient connection connection brand and customer, let the resources. If you ask me, this new platform, will be replaced by the next line? Small series that is absolutely impossible. As the network does not appear to let the entity economy, the demise, it just for the user provides more channels to deeply understand the exhibition and its exhibitors, at the same time for the exhibition to create more convenient way brands connect with customers, to achieve seamless communication with each other. Believe it or not, the transaction closed loop will be well through the real show, let Home Furnishing trade really into Internet plus. |