Recently, VR (virtual reality) this word is very fire, due to the acquisition of Facebook, a company called Occular, but also from the business consumer environment for the experience of the demand in the rapid upgrade. And early mainly used in the game of VR technology, and now began to slowly intervene in the business category, the current domestic exploration in the field, perhaps still in a relatively early stage.
Easy room show, a digital interactive marketing experience called + brand caused the author's attention. Inquire after understanding, the author found that the brand is doing is the most popular VR experiential display system. Easy, founder of Jin Hua Wen Xiu Fang said that company originally is associated with the digital image to do business, but the chance to home businesses to communicate the depth found, many businesses in business development and experience this link is always unable to overcome pain points. So, after two years ago to know that this VR technology, he has a vague sense of its enormous development value, decided to study it in the business of consumer experience on the development of space. Hand, warm Jinhua set about the application of the technology, and foreign relevant technical team continue to exchange, and establish the exclusive technology R & D team; on the other hand, starting from the Jiezhuang industry, thinking it with home business model more binding points, and then to the idea of the real show. However, due to the time of the VR technology is not yet mature, there is a certain difficulty in the technical breakthroughs.
And in this year, the technology has finally had a breakthrough development, developed for online and offline marketing two experiential display system: virtual experience Museum and mobile experience.
According to reports, easy real show of virtual museum is VR technology combined with PC running environment, with touch screen, projector, or virtual reality glasses, gloves and wearable devices show stereoscopic 4D visual effects, let user exposure to the reality of the scene at the same time, immediately see a variety of combinations of goods and collocation scheme, to enhance the user's desire to buy and improve the decision-making efficiency.
The mobile experience hall, is a mobile device as the main interactive marketing display system, with a massive database integration scenario test system, the formation of instant effect. Manufacturers only need to put their products into the system, you can get a brand exclusive mobile product library. Is said to the need not to 0.1M l display space of mobile library, 5 minutes can provide more than 10 million kinds of product solutions, to change the furniture at any time like changing clothes as convenient.
Easy real show founder Jin Hua Wen introduction, two products can be said to be tailored for the Jiezhuang brand terminal stores the, adhering to the "experience +" concept, with the presentation of 3D digital marketing, hope for businesses and consumers to build a more effective and efficient means of communication. Manufacturers with this tool can be the concept of product placement scenarios to test the water market and get orders and production, effectively solve the problem of inventory; business entities through this tool, for customers created a independent of the experience of the shopping process, contributing to high turnover; for the customer, is no longer limited within the limited space imagination products the actual matching degree, but immediate and convenient to see the effect.
What is worth mentioning is that mobile museum experience has a brand in the sales entity application, said the response is very good; more in different areas of the home brand rushed to learn more and the subversion of the future commercial consumption patterns, but also attracted the VCs attention and look askance at to see to unlimited potential.
Extended reading:
Yi Fang show, is a focus on digital interactive marketing solutions to the information technology company, headquartered in Guangzhou. Company has a world-class 3D visual technology, using virtual reality technology combined with the Internet, building a business portal one online and offline, for the majority of brand build user bring new products experience, create new services 2.0 era, let each user can touch the connotation of the brand of the neural details. Yi Xiu Fang virtual experience Museum and the mobile museum experience is to upgrade experience as a means, through virtual visualization technology, relying on powerful data management, product sharing, shared commodity, can give users maximum convenience to the user the best choice.
