Virtual reality to lead the home industry to enter the design style sales发布时间:2016-03-17 丨 阅读次数:1589
At the beginning of this year, have heard many voices in the industry in good custom home to sing, because both the level of material gains, or family housing just need to meet, the majority of users for Jiezhuang building materials or furniture procurement for the demand, gradually from "have" to "excellent". In the home industry entrepreneurs, how to respond to changes in user needs?
Custom furniture: the experience of the requirements of more extreme Maybe a lot of people are found, custom furniture brand in recent years has become almost the industry "xiangbobo", which makes the original by brand of the world take a single category, can be found in the silent to "big and complete" strategy; and many standardized products to manufacturers, are in the library of also quietly under the banner of "customization" abacus. Some people say that this is the embodiment of the new generation of users to the home of personalized demand; it is also said that this is the high prices under the more reasonable space for the use of the just need. However, custom home doesn't mean than the standard of good, custom in some extent means buying riskier, more aspects such as brand credibility, product quality and safety, logistics and distribution services and so on, will become the measure of the minds of consumers. At the same time, custom furniture, whether it is personalized customization, or standard modular combination of custom, if you want the user to pay for it, which is the requirements of the experience can be said to be higher. How to break the psychological defense line of the consumer? As a consumer, we need to customize the type of furniture, as Sophia's understanding of custom home: the core of custom home is to better use of space, increase the storage function. This is because when housing prices remain high, the full use of the space is more important and more cost-effective. But how can we buy a truly satisfying custom-made furniture? Xiaobian think this has two layers of experience requirements need to be met: first is the physical experience, it subsumes the product texture, softness, comfort and so on tangible aspect demand; the second is experience, which means placed on the product space and effect, the overall home mix scene visualization. The first layer of experience of course to the store can be clearly, but in the second layer, the experience is a store may not necessarily be good to meet. First, the space is limited, the nature of the next line is determined by the nature of the line can not have a large number of off the shelf products to allow users to arbitrarily "test" space layout. At this time, you need to be able to let the user see the "effect" of the tool. Xiao Bian believes that today's global virtual reality technology can be a good solution to this problem. Imagine a good shopping guide talking to tell you this cupboard into your home is more than a lot of good, and another is through the 3D design software and virtual reality glasses let you directly to the living room to see the cabinets into your home renderings, which can move more, you pay it? So Xiaobian believe that the experience of virtual reality technology will be custom furniture of the world "is the best partner", it will be able to the changing composition of the products into different "real" life scene, allowing users to directly see the products placed in different "home" effect. And the standard Huxing for quasi virtual home "can let users of furniture product size, interior collocation a time-saving, safe, handle. Home purchase or will enter the "design style sales" era Industry experts predict that the virtual reality technology to lead the experience + era, or will lead the home purchase into a new design style sales era. In this new era, furniture products are no longer a single product for the legislative, but with the overall mix as the main. At this point, the interior designers in the sales process will be a crucial role, they have a "design"". Designers through one home program allows users to see different products mix and match effect. Once the user acceptance of the project, and its turnover, maybe not a piece of a single product, is more likely to be a set of indoor furniture. This "design" sales model, people think that users take advantage of it, because to get the free design guidance; some people think that the designer's value promotion, because the demand of interior designer brand is increasing; people think that brand to earn more, such a business model is the invisible improve the guest unit price, product sales really a combination of demand makes the supply more smoothly. In my view, this is a win-win model, it allows each party to get the value of their own, and this is the ultimate play of the value of the Internet under the virtual reality technology. After all how many platforms in the dark force to snatch the future of the cake, we may wish to wait and see!! "" "" related reading E: VR and 4D pin off dynasets Guangzhou east technology independently developed "display mobile VR mall system technology". It gathers the international front of the digital technology, through mobile devices and virtual reality glasses equipment, open the product and the user's scene of the exchange. E sales customers can brand furniture building materials tailor customized dynamic scenes sales system, the establishment of 4D product database, let the brand sales stores easily over a thousand kinds of products of 360 degree dynamic display and also the different style scene is built, subversion traditional furniture purchase experience, let the user try furniture as easy as trying on clothes. The E pin off expectations, with this new "experience +" mode, and the industry moved into the digital age Internet plus. |